Building New Product Buzz With Instagram Videos
Instagram videos have emerged as a powerful way to promote products and services. In-app checkouts, product tags, and other business-specific features give the brands a solid foundation to market their...
View ArticleSocial Media Keeps Brands Roaring in 2021
Since well before the pandemic started, but especially over the past 12 months, whenever I’ve spoken with a CEO or small business owner about the digital transformation of his or her company, time and...
View ArticleKeep Your Social Media Content Engaging
Creating social media content will always be fun, but it quickly becomes less so when you’re starting to run out of ideas. Then again, it happens to just about everyone, even to people who’ve been at...
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The How and Why of Facebook Dynamic Ads
Facebook is constantly expanding its advertising offerings by creating new features to help advertisers get the most out of the platform. One such feature is Facebook dynamic ads. So, what are they and...
View ArticleiOS 14.5 and Ads: What I’ve Learned So Far
It’s now been five weeks since Apple launched its iOS 14.5 update, featuring Apple’s new privacy protections for users, App Tracking Transparency (ATT). The move has been championed by iPhone users...
View Article5 Instagram Posts to Drive SMB Brand Engagement
Instagram is a powerful marketing channel for small businesses, especially ecommerce. The platform is largely composed of young audiences that are increasingly open to engaging with brands and even...
View ArticleFacebook Remarketing For Beginners
Facebook is where people mostly spend their social media time. And it’s where you can target people who have previously shown interest in your business through paid ads. Facebook remarketing can be...
View ArticleUsing Micro Influencers to Target Gen Z in 2022
There is no doubt that the influencer ecosystem has exploded over the last few years, and micro influencers are a big part of it. In just the last five years alone, the global influencer marketing...
View ArticleAmazon Marketing: Allocate Your Budget, Maximize ROI
Where do I invest in order to make my business well-known and profitable? You can’t know that unless you understand the codependency of the various business development stages and your marketing...
View ArticleSetting Marketing Benchmarks in Emerging Channels
The right marketing benchmarks are critical to campaign success (Photo credit: Aliaksei Ramanouski on Unsplash) Setting marketing benchmarks is a necessary step to drive a business towards success....
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